Test Bank For MR 1st Edition by Tom J. Brown

Test Bank For MR 1st Edition by Tom J. Brown

Chapter 3 — Exploratory, Descriptive, and Causal Research DesignsMULTIPLE CHOICE1. The descriptive study:a.usually takes the form of an experiment.b.has its major emphasis on the discovery of insights and ideas.c.is concerned with determining the frequency with which something occurs.d.is concerned with the determination of a cause-and-effect relationship.e.has as its main objective the establishment of priorities for future research.  ANS:CPTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge 2.Which of the following is FALSE?a.In exploratory research, the major concern is with the discovery of ideas and insights.b.Exploratory research is often used to clarify concepts and to establish priorities for further research.c.Exploratory research investigates hypotheses.d.Exploratory research is used to develop hypotheses.e.Exploratory studies do not lend themselves very well to the use of structured questionnaires.  ANS:CPTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge 3.A causal research design is typically concerned with:a.the frequency with which something occurs.b.the discovery of ideas and insights.c.how two variables vary together.d.the determination of cause-and-effect relationships.e.establishing priorities when studying competing explanations of phenomenon.  ANS:DPTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge 4.The major emphasis in exploratory research is on:a.determining the frequency with which something occurs.b.the discovery of ideas and insights.c.the relationship between two variables.d.determining cause-and-effect relationships.e.providing definitive answers.  ANS:BPTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge 5.A hypothesis:a.is a conjectural statement about the relationship between two variables that are measurable or potentially measurable.b.is a broad, vague problem statement.c.cannot be discovered during research.d.does not have clear implications for testing the relationship between variables.e.is only found in the causal type of research.  ANS:APTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge 6.The manager of Capitol Brewing Inc. states that he is very concerned with the continuing decline in sales of the company’s major product, a dark lager. The manager has asked for your assistance in finding the reasons for the sales decline. The most appropriate way to begin would be with:a.exploratory research.b.descriptive research.c.causal research.d.an experiment.e.a consumer study.  ANS:APTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Application 7.Which research design(s) is (are) typically guided by an initial hypothesis?a.Causalb.Descriptivec.Exploratoryd.Exploratory and causale.Descriptive and causal  ANS:EPTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge 8.The descriptive study:a.usually takes the form of an experiment.b.has its major emphasis on the discovery of insights and ideas.c.is concerned with determining the frequency with which something occurs.d.is concerned with the determination of a cause-and-effect relationship.e.has as its main objective the establishment of priorities for future research.  ANS:CPTS:1NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension 9.Using different ads in different geographic areas and investigating which ad generated the highest sales is an example of _____ research design.a.causalb.exploratoryc.longitudinald.descriptivee.panel  ANS:APTS:1NAT: AACSB Analytic | CB&E Model Research | Bloom’s: Comprehension 10.A literature search is a type of _____.a.causal researchb.exploratory researchc.experimental researchd.descriptive researche.Both b and c.  ANS:BPTS:1NAT:AACSB Analytic | CB&E Model Research | Bloom’s: Knowledge