Test Bank for Managerial Economics, 5th Edition, Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor,
Table of Contents SHOW LESSPart I: PROBLEM SOLVING AND DECISION MAKING.1. Introduction: What This Book Is About.2. The One Lessor of Business.3. Benefits, Costs, and Decisions.4. Extent (How Much) Decisions.5. Investment Decisions: Look Ahead and Reason Back.Part II: PRICING, COST, AND PROFITS.6. Simple Pricing.7. Economies of Scale and Scope.8. Understanding Markets and Industry Changes.9. Market Structure and Long-Run Equilibrium.10. Strategy: The Quest to Keep Profit from Eroding.11. Foreign Exchange, Trade, and Bubbles.Part III: PRICING FOR GREATER PROFIT.12. More Realistic and Complex Pricing.13. Direct Price Discrimination.14. Indirect Price Discrimination.Part IV: STRATEGIC DECISION MAKING.15. Strategic Games.16. Bargaining.Part V: UNCERTAINTY.17. Making Decisions with Uncertainty.18. Auctions.19. The Problem of Adverse Selection.20. The Problem of Moral Hazard.Part VI: ORGANIZATIONAL DESIGN.21. Getting Employees to Work in the Firm’s Best Interest.22. Getting Divisions to Work in the Firm’s Best Interest.23. Managing Vertical Relationships.Part VII: WRAPPING UP.24. You Be the Consultant.
There are no reviews yet.